Weihai Chengxin Outdoor Equipment Factory is a modern enterprise dedicated to the research and development, production, and sales of mid to high end fishing gear products. Since its establishment in 2014, the...

Corporate Culture

Corporate Culture

Our mission:

Crafted with ingenuity, crafting sharp tools. Tailored "extended arms" for every lure angler to gallop on the water field, making every throw full of confidence and every fish fight a pleasure.

Our vision:

To become a benchmark and leader in the field of high-performance and personalized customized Luya poles worldwide, making "Chengxin Customization" synonymous with professionalism and trust.

Our core values:

In the pursuit of perfection, achieve the utmost lightness

Forge to "toughness" through a thousand hammers and hundreds of trials

Concentrate on professional expertise and become 'strong'

Our business philosophy:

Made according to needs, changed according to you. We not only produce fishing rods, but also listen to your ideas, understand your fishing habits, and provide high-quality fishing rods that accurately match personalized needs for lure anglers, empowering every water exploration journey.

Our quality philosophy:

Produced by Cheng Xin, it must be a masterpiece. 'Light, tough, strong' is not only the slogan of the product, but also the quality standard engraved into our bones. Every Luya pole delivered to the customer must undergo our most rigorous inspection. It is the crystallization of our craftsmanship spirit and a symbol of our honor.

Our team spirit:

Like layers of carbon cloth, tightly integrated like resin. We are an elite team of about 100 people, like manufacturing a top tier Roada pole. Every department and employee is an indispensable layer, and only through close collaboration and seamless integration can we unleash the strongest overall strength.